The second annual #ShowtheLove campaign by the North Simcoe Muskoka Specialized Geriatric Services kicks off this week.
It is encouraging North Simcoe Muskoka residents, groups and organizations to participate in a campaign aimed at lifting the spirits of those living and working in long-term care and retirement homes.
“For nearly two years, older adults in care homes have been limited in the way they can interact with family and friends as a result of COVID-19 and ongoing restrictions. For many, activities in their homes have been reduced or stopped again to minimize the risk and spread of Omicron. This has resulted in isolation and a real sense of loneliness for so many residents and their loved ones,” says Sandra Easson-Bruno, Director of the NSM SGS program.
• Participate in our social media campaign and post a video message, photo, letter or piece of art to social media channels, using #ShowtheLove and #NSMSGS between February 14 – 18. The messages will be sent to care homes and shared on various social media channels in a compilation video.
• Write letters, draw pictures and/or make small signs of support and encouragement for residents and staff and deliver them to a care home in your community. Mark them as #ShowTheLove and remember to mask and physically distance when you drop them off!
• McLaren Art Centre will partner with NSM SGS to help collect and distribute cards, encouraging local students to take part.
Starting today and running all week, share photos, art and video messages on social media to help those living and working in #LTC and retirement home settings feel the love.#ShowTheLove #nsmsgs pic.twitter.com/apbayJmjWj
— NSMSGS (@NSM_SGS) February 14, 2022