If you’re seeing a lot of red balloons in town, it’s part of a new campaign launched this week by members of the beauty industry.
Red balloon Wednesdays by ABA Canada and the Ontario Professional Hairstylist Association began yesterday.
The balloons are supposed to be taken down by the end of the day and put up again every week until the Ford government allows salons to welcome back customers earlier than planned under its three-step roadmap.
Currently, personal care services must remain closed until step two of the province’s reopening plan, when 70 percent of adults have had at least one dose of the COVID-19 vaccine.
The groups are asking residents to share their posts and create their own, sharing the hashtag #FordFailsBeauty.
For more details on the campaign, please click here.