Did you watch the Super Bowl ?
I did, sort of.
However, I can’t say that I watched it from start to finish, electing instead to flip to some classic movies that were running against the Super Bowl, plus when the power came back on in New Orleans, it was far too late in the evening for me, so I pulled the chute.
But it seems I was definitely in the minority as the Nielsen ratings indicate it was the third most watched event in American television history.
I can understand that.
The matchup of Baltimore & San Francisco was an intriguing one from a football standpoint, plus the underlying stories featuring the Harbaugh Brothers coaching against other for the championship and the penultimate final game for Ravens linebacker Ray Lewis were compelling.
Furthermore, the NFL and their media partners have mastered the promotional process for the league final, making consumers feel like they’re committing a sin if they choose not to watch.
The game itself wasn’t great, but the power outage and the massive San Francisco comeback attempt likely aided in the large numbers.
The Nielsen ratings indicate that 71 per cent of TVs that were on in the United States were tuned in to the Super Bowl.
The Nielsen ratings are pretty accurate, but they’re having trouble identifying why there was no viewership of the Super Bowl in Markham.
I’m Fred Wallace