It remains to be seen how progress might be impacted by the COVID-19 outbreak, but Huron County staff moving ahead with a plan to improve its approach to tourism.
In a report presented to Council earlier this month, Communications and Marketing Officer Katie Marshall outlined four areas where work needs to be done to attract more visitors.
Acting on their own research and in consultation with neighbouring Counties, Marshall says data gathering on tourist numbers and trends needs to gain a tighter focus.
Better communication between the County and area businesses, more effective and specific marketing, and support through improved tourist infrastructure like signage were also identified in the document.
Marshall says Counties across Ontario have encountered similar challenges, and recognize the need to improve their approach to tourism.
She adds that data collection was to start this month, with the hope of completing a report to Council by June.