The Saugeen Shores Chamber of Commerce will focus a little less on tourism and more on advocacy, going forward.
At the Chamber's Annual General Meeting, held Thursday night at the Bruce County Museum, Executive Director Kim Inniss-Petersen, calls 2020 a year of transition for the organization.
In the past, the Chamber was spending more time on tourism but Inniss-Petersen says many of the group's estimated 400 members, derive no advantage from the tourism sector.
She says the Chamber needs to listen to its members and discover why perhaps, a business is not being successful.
Inniss-Petersen says she wants to be that advocacy voice for the members.
She says she has contacts at all three levels of government and feels in 2020, the focus needs to be here.
In other business, Steve Harris, owner of Ristorante Rosina in Port Elgin, was acclaimed as the new President of the Chamber.
Outgoing president Kate Cammidge-Irwin advises the new president to enjoy the time and have fun.
She says she felt she accomplished a lot during her 2-years as President, giving the chamber the structure it needs to be "really strong going down the road."
The annual report says their "2020 budget is fiscally responsible to meet the needs of membership, tourism obligations and MTO servicing (Service Ontario)," however no numbers were released.
The evening was capped off with a Business After Hours Christmas Social and a toy donation to Iota Phi's annual toy drive.