Local food producers will be at the Royal Winter Fair in Toronto starting this weekend, in a new effort to promote the food coming out of Bruce Grey and Simcoe counties.
Grey County Economic Development Officer Philly Markowitz says, "We're really excited, we've been talking about going to the Royal for years."
Grey, Simcoe and Bruce Counties are part of a brand new program the the Royal called 'Spotlight On Local' being offered in partnership with the Grocer Metro.
"They really want to showcase and celebrate local food products and food producers," says Markowitz.
Each county will send ten producers and each will get a day, with one from each area at the booth on a given day.
They'll have local samples and products for sale including cured meats, preserves, sauces, cured fish, apple cider, crickets, beer, wine and garlic products.
"Part of the idea is to promote the truly great products and to catch the eye of the metro buyers who are looking for new products and are looking for things to stock their shelves with, whether its at the local level or at the national level, they're going to be around and talking to our producers."
Markowitz says Grey has producers that are 'ready to scale' and would be able to increase their production to meet the demands of national grocers.
She says it's also a way of promoting tourism to the region.
This summer, the County created a Made In Grey program that includes a sign businesses and producers can display or print on product labels.
Markowitz says you'll be able to spot the Made In Grey sign at places like Casero, Milk Maid, and Sideroad Farms.
The idea is to celebrate, promote and create awareness of the agriculture and food producers across the whole value chain, whether it be a farm, processor, retailer, farmer's market or restaurant.
"It's people who are truly working with locally producers foods of all kind and serving and selling them with pride," says Markowitz.
To get a Made in Grey sign for your product, go to madeingrey.ca
Meanwhile, the Royal Winter Fair takes place at Exhibition Place in Toronto from November 1st to the 10th.