Bayshore's Healthy Tomorrows

Bayshore's Healthy Tomorrows

Won’t you please consider planning a gift for your hospital in your will?

Education and Networking Day


On October 20th, Bayshore Broadcasting held an Education and Networking Day at Meaford Hall. Representatives from hospital foundations across south-central Ontario were in attendance.

Speakers included Paul Nazareth, Vice President of Community Engagement at Canada Helps.


Bayshore Broadcasting General Manager Ross Kentner writes:

"Paul Nazareth, Vice President of Community Engagement at CanadaHelps, has devoted a career in philanthropy to strengthening the charitable sector.  He spoke to the annual networking day for the 14 hospital foundations we partner with in Bayshore’s Healthy Tomorrows.

Some of what he said is pretty shocking.  When making a will, people worry more about who gets the dog than who gets the house!  Sometimes a cat is the beneficiary of a fortune!  We have a problem talking about what we’re giving and why.  Many fabulously rich people live such a frugal lifestyle it inhibits them from making the kind of charitable contribution they otherwise would.  Paul says we really need to get the family around the dinner table and talk about the things that are important to us, like our hospitals.  We need to share with our children what kind of legacy we want to leave and why.  Because without that conversation, how will they know our aspirations or be able to help us realize them?  

He sprung a few surprises on hospital fund raisers.  We all know about “the sandwich generation.” Well now, lots of Canadians find themselves in “the club sandwich generation!”  “Planned giving” has only been around since 1965 and yet virtually all the books on the subject are out of date!  For those over 60, our wealth is in assets, not cash.  Most of us are richer than we think but we need sound and empathetic financial, legal and tax advice on how we can leave a legacy and make the family happy at the same time."




listen to this person's experience
Ross Kentner

Bayshore Broadcasting Corporation
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