By Fred Wallace
Hi, this is Fred Wallace with " Off the Wire ".
The question remains, ' is there such a thing as a BAD promotion ? '
We ask this in light of the aftermath of UFC 229 which climaxed with a wild brawl inside, and outside, of the octagon.
Khabib Nurmagomedov ( Hab-beeb Nurma-go-medov ) submitted his rival Connor McGregor to extend his undefeated streak to a record 27 wins, the longest consecutive undefeated streak in MMA history.
However, not satisfied with vanquishing McGregor or establishing the record streak, Nurmagomedov snapped at the incessant trash talking and mind games that led up to the match and climbed out of the octagon and attacked McGregor's cornerman Dillon Danis.
Mere seconds later, McGregor bounced up from the beating he absorbed got into it with Nurmagomedov's cousin prompting 2 cornermen for Nurmagomedov to attack McGregor.
It was a wild scene.
An ugly scene.
A shameful scene.
An unfortunate scene............but was it bad for the UFC ?
Yes. And No.
Yes, certainly in terms of image, certainly in terms of fines and suspensions and certainly in terms of sanctions and new legislation that will be forthcoming.
But no, going forward, the UFC will benefit greatly from this incident and don't think it won't.
There's no such thing as bad press and the brawl following the match will be replayed for decades.
Furthermore, UFC 229 drew an attendance of 20,034 fans, generating a live gate revenue of $17.2 million. It set the record for the highest ever MMA attendance and live gate in Nevada.
On pay-per-view, the event drew more than 2 million buys in the United States, generating a pay-per-view revenue of more than $148 million, also setting a new MMA pay-per-view record.
That's good business for the UFC, and you have to know that a rematch, even talk of a rematch, will only push the dollar figures higher.
Is there such a thing as a " bad " promotion ?
I'm Fred Wallace