October 25, 2010 (Toronto, ON)
Bayshore’s Healthy Tomorrows has won the Ontario Association of Broadcasters 2010 Community Service Award for Radio (Small Markets). The award was accepted by Bayshore Broadcasting Corporation President and General Manager, Ross Kentner, at the OAB Conference in Toronto.
Bayshore’s Healthy Tomorrows is a partnership between Bayshore’s radio stations in the region and seven hospital foundations including the Owen Sound Regional Hospital Foundation; Bruce Peninsula Health Services Foundation, Lions Head and Wiarton; Saugeen Memorial Hospital Foundation, Southampton; Meaford Hospital Foundation; Collingwood General and Marine Hospital Foundation; Centre Grey Health Services Foundation, Markdale; and Alexandra Marine & General Hospital Foundation, Goderich. The idea is to encourage major gifts to these hospitals through planned giving.
Kentner, who is a past chair of the OAB. says the award is shared with the hospital foundations who put a very high priority on the impact of each campaign. Asked about Bayshore’s contribution, Kentner said:
“Yes, we donate two major campaigns each year, but it’s not simply the dollar value of the air-time contributed. There is a great need in our society for education about planned giving opportunities. This is something that radio is uniquely positioned to do. People have a high degree of trust in their favourite radio personalities. They especially trust other community members whom they hear telling their health care stories and talking about how easy it is to be a major supporter of your local hospital.
Our campaigns combine 60-sec. spots and Open Line conversations that together, over time, have a tremendous capacity to educate and motivate listeners. We also encourage visitors to our website to click on the Healthy Tomorrow’s icon where they can link to their own hospital foundation for information about the specific needs of their hospital.
Bottom line, it’s the emotional impact of people telling their heart-warming stories as only radio can that will produce a generation of planned givers to keep quality health care available close to home.”
Photo: OAB President Doug Kirk and Ross Kentner
Credit: Mikel VanDyke
Media Contact- Deb Shaw, Vice-President Promotions
Bayshore Broadcasting Corporation