Below you will find general information on advertising with us.
The Bayshore Broadcasting family of Radio stations are committed to serving and staying connected to our communities. We are all about personality - engaging and connecting with listeners and the communities we serve. Our clients and partners benefit from custom and targeted marketing solutions making Bayshore Radio the single service solutions provider for advertisers within our market areas.
I would invite you to check out some new ideas on the Radio Sales Today Archive by clicking here. You'll find timely marketing news, money making promotions, sales tips, and super-hot news about consumer behavior from past issues of RAB's daily newsletter.
If you have any questions on any of this material, or how we can help you grow your business, please feel free to contact me anytime.
Regardless, radio should not be ignored because it does work.
Here are the Top 10 reasons why radio works to build your business:
If you want more detailed information on each of these reasons, please feel free to download this pdf. And if you have any further questions - just ask!
We are uniquely positioned to connect existing and potential customers
with your business on a very Local or Regional basis.
Part of the community since 1940, Bayshore Broadcasting has grown to serve the needs of the residents and businesses of the city of Owen Sound and surrounding area with three radio stations - 560 CFOS, Mix 106.5, and Country 93.
With additional stations in Orillia, Wasaga Beach, Port Elgin, Goderich and soon to be Shelburne/Dufferin County, we can deliver a regional market with a common lifestyle to your business, without losing that local feel!
|">||Our News Centre is the largest newsroom in Ontario north of the GTA and has won the Byron MacGregor Award for Best Newscast, Small Market SIX years in a row!|
|">||Our Creative Department has been recognized with a Crystal Award for excellence in radio creative.|
|">||We have been recognized for our community service with two major Community Service Awards and one Honorable Mention from the Ontario Association of Broadcasters. (First Place Radio Small Market: "Bayshore's Healthy Tomorrows 2010", "Hope for a Child's Future 2014", and "Arson Victims Owen Sound 2015" as well as an Hon. Mention for "Mix 106.5's 30 Deeds Done Dirt Cheap 2013")|
|">||Coming Event listings and Community Calendar features, both on-air and online, are available at discounted rates for community groups and causes to build awareness.|
|">||Non-profit Group Campaigns can take that awareness to the next level. These include:|
|">||Full Station Event Sponsorships are also available. Your marketing rep can explain further how this would work for your event or organization - just ask!|
|">||There are 5 distinct groups of women consumers - are you reaching all of them?|
|">||According to MasterCard and Environics Research Group... 96% of all Canadian Women living with a spouse or partner say they are the primary decision maker in household spending! 55% say they are the sole financial decision maker. (Marketing Daily)|
|">||Women influence 85% of all car-buying decisions! (National Post)|
|">||58% of all Canadian women describe themselves as "spenders" versus "savers." (Marketing Daily)|
*Source: Numeris (BBM Canada) Radio 2015 Fall
Daypart: Mon-Sun 5a-1a
Geography: 5449, Owen Sound Central
Stations/Station Combo: CFOS/CKYC/CIXK
Data Types: % Reach for Working Women, Market Share for Ranking
Working Women: All Hours Worked/Female
|">||Daily, weekly, or specialty contests (See our Contests page)|
|">||The Georgian Bay Explorer historical segment (Listen to Explorer podcasts)|
|">||Talk and interview shows (See our Talk Shows)|
|">||News, sports, weather, business, or traffic reports (See our online News Centre)|
|">||Many, many others! (See the On-Air tab)|
Many of our Customers have told us that using Bayshore Broadcasting was one of the very best things they have done for their Business!
We believe that we must truly understand your goals and objectives before attempting to sell you advertising. The information above is just the beginning of what Bayshore Broadcasting can do to market and grow your business!
It is our policy that a Bayshore Broadcasting Marketing Consultant will interview you to learn about your goals and objectives. If there is a fit, they will customize a marketing campaign designed to address your business goals.
Contact us today at [email protected]!