Bayshore Broadcasting has biked its way into the hearts of officials of the upcoming Gran Fondo event, in support of the Saugeen Memorial Hospital Foundation.
At a special presentation at the Southampton Hospital, Bayshore's General Manager Ross Kentner announced the company's 9-radio stations will provide free air time worth $45,000 to advertise and promote the event.
With that, Bayshore becomes the official media sponsor of Gran Fondo.
Kentner says its 9 stations cover a huge section of Ontario's cottage country from the Lake Huron shoreline at Grand Bend to the tip of the Bruce Peninsula in Tobermory; east along Georgian Bay to Orillia and all of the Muskokas.
He says it's possible, "Around 800,000 people could hear the message (about Gran Fondo)."
Kentner goes on to say, he believes an event like the Gran Fondo could grow as a fundraiser for other hospitals in Southern Ontario if the Saugeen Shores one is successful.
Executive Director Sally Kidson of the Saugeen Memorial Hospital Foundation, which is putting on the event, hopes to realize $150,000 to help purchase equipment for the Southampton and Owen Sound hospitals.
Reacting to the Bayshore offer, Kidson says, "This is absolutely an amazing gift to the Foundation and to the Gran Fondo."
Kidson, in an address to Saugeen Shores council later on Monday, says the family-friendly biking event is international in flavour, with registrations so far, from across Canada, the U.S. and some from Europe.
To date over 145 have registered for Gran Fondo with the rush expected between April and the start date of the event, August 19th.
Gran Fondo, which is not a race, has four routes of 30, 70, 110 and 160K lengths that wind their way through the region.
Above Photo (L-R): Bayshore Broadcasting General Manager, Ross Kentner; 98 The Beach Morning Show Personailty, Brian Longmire; Saugeen Memorial Hospital Foundation Executive Director, Sally Kidson; Hospital Foundation Chair, Jim Barbour. Photo © 2018, John Divinski.