Officials with the Grey Bruce Health Unit want you to rethink your drinking this new year.
Health Promoter Jason Weppler says they want adult to gradually decrease the amount of alcohol they are drinking to reduce the risk of cancer and support health lifestyles.
In 2010, Cancer Care Ontario estimated alcohol caused 3000 cases of cancer in Ontario.
The Canadian Cancer Society recommends limiting alcohol to less than 1 drink a day for women and less than 2 drinks a day for men.
Women are more vulnerable to the health effects of alcohol even when drinking small amounts.
For women, alcohol increases the production of estrogen leading to a higher chance of breast cell mutation and a higher risk of developing breast cancer.
Weppler adds, the idea of the campaign is to set reasonable goals for yourself.
He says if you are a regular drinker, aim for having a few alcohol-free days each week. Take it one day at a time with the overall goal of drinking less to reduce your cancer risk
More information can be found at www.rethinkyourdrinking.ca