Bruce County says pants are "optional" when visiting Kincardine and the Economic Developers Association of Canada (EDAC) loves it.
Pants Optional is the promotional campaign slogan for Kincardine, highlighting the Scottish tradition in the municipality.
Bruce Economic Development spokesperson Kara Van Myall says at this year's 49th EDAC Annual Conference in Niagara Falls, Bruce County took home the top award, the EDAC Cup, representing the "best of the best" from across Canada.
Van Myall says they had to take on all players, including large cities and municipalities to win the coveted cup.
Bruce County Warden Mitch Twolan agrees the slogan was "edgy" but was fun highlighting the Scottish flavour to Kincardine.
Twolan says you have to be different than what other counties are doing and it's paid off for Bruce County and Kincardine.
He says, "This is exceptional exposure for the County and these and similar efforts further our position as a destination for visitors, residents and businesses alike."
Kincardine Mayor Anne Eadie says Pants Optional has been a real winner for the municipality.
She says it's caught the attention of everyone and highlights the Scottish connection in Kincardine.
The Kincardine "Pants Optional" advertising campaign creatively highlights Kincardine's proud Scottish roots and its connection to Lake Huron.