One of the internet's most popular travel websites is shining the spotlight on Goderich.
Expedia's Travel Blog is recommending Canada's Prettiest Town as a must-visit destination for Canada's 150th birthday.
Tourism Coordinator James Cox says social media has been a prominent driving force for the town.
He points to events during the warm season, like the Celtic Roots Festival, as attractions which bring in visitors from near and far.
Cox says many tourists visit the town during the summer because there is something to do, and not necessarily for the views.
Expedia's article points to Goderich's bicycle paths and beaches as commodities, but also references the many events taking place throughout the Canada Day weekend.
During the warm season, Cox says images of popular tourism spots help to entice prior visitors of Goderich to return.