The Alzheimer Society of Grey-Bruce is pleading for financial support.
Executive Director, Deborah Barker, tells Bayshore Broadcasting News the organization has a significant one-time deficit because its Walk for Memories fundraiser will now be held on May 7th (2016) instead of on its annual January date.
She says it "was a conscience decision" that will benefit the Alzheimer Society's local branch in the long-term; however, it has created a short-term financial challenge.
According to Barker, the charity will see a $70,000 loss in its 2015-2016 fiscal year.
So far, about $40,000 has been recouped via new fundraising events, including a Spring fashion show and a dinner gala dance and auction.
Barker says the Alzheimer Society serving Grey and Bruce Counties still needs "to raise more than $30,000 to replace the Walk for Memories' revenue."
She says the organization has a history of solid financial management, and the not-for-profit wouldn't be asking for additional donations if it wasn't necessary.
Just 60 per cent of the Society's annual budget is funded by government and other outside sources, so Barker says they're reliant on the community's generosity.
More than 3,500 people in Grey-Bruce have been diagnosed with dementia; however, studies claim only a third of people experiencing memory loss of cognitive impairment actually seek a diagnosis.
The new national Alzheimer's Walk for Memories event will be held on May 7th in Owen Sound and participants will walk outside along the City's harbour.