The owner and officials of Goderich's new Junior C hockey club promise a new look and a new attitude on the ice when they start play in the Western League in September.
Goderich rejoins the loop after the former Sailors team was granted a season-long leave of absence in the 2013-14 season.
Head Coach Dave Errington tells Bayshore Broadcasting Sports that he and Assistant Coach Russ Sutton intend to foster a team-first approach right from the first camp session in July.
He says it's all about recruiting local talent and getting area minor hockey systems involved in graduating players to the Junior C level.
Errington believes the new club is joining the league at an opportune time because there will be more parity among the seven teams.
He points to the departure of record-breaking forward Aaron Armstrong from Wingham and Brett Catto from Kincardine leading to a more competitive loop.
Errington says the focus from top management on down is on player development.
He says while competing to win the club is also looking at grooming local players and giving them options to possibly pursue hockey in the NCAA or a chance to skate with OHL players.
Errington stresses that no promises are being made in that direction but progressing to a higher level from Junior C could be a real possibility for Goderich players.