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Kincardine Tourism has formed a partnership with the Regional Tourism Organization (RTO7) to study and capitalize on the potential growth of the sport of surfing in Kincardine and Inverhuron.
To that end, consultant Mike Johnson of urbanMetrics of Toronto reported to Kincardine's Committee of the Whole recently, that the municipality is on the cusp of reaping some great economic benefits as it becomes known as a surfing destination point.
Research shows Kincardine's Station Beach is considered one of Canada's best surfing destinations.
Johnson says moving the sport and the tourism aspect of surfing to the next level are quite favourable, when compared to other competitive destinations.
He says not only are the surfing conditions much better but there are additional benefits from a wide variety of retail and commercial businesses in close proximity to the beach.
Johnson says, although surfing is seasonal in Kincardine, the municipality has an opportunity to advertise itself as a distinctive destination.
Some Councillors said the beauty is, when the water is calm, it's perfect for beach bathers and when it's rough, it's perfect for surfers.
Johnston says right now Kincardine has to focus on marketing efforts, providing a single source of information where surfer dudes can access all of the information they need to make the trip to the municipality.
Mayor Larry Kraemer agrees with hyping Kincardine as a destination for surfers.
He says not very often you have a report that says you are the best destination for something in Ontario.