The Owen Sound Transportation Company wants to find out how it can boost ridership on the Chi-Cheemaun, and there are two public meetings this week to look at the issue.
Right now, the company is looking at stagnant or slightly declining ridership on the Big Canoe over the last five years.
General Manager Susan Schrempf says the Chi-Cheemaun has seen a one to five per cent annual decline in ridership in each of the last five years.
She says several things have been impacting ridership including the high Canadian dollar and high gasoline prices.
CPCS Transcom Limited has been hired to do a market feasibility study.
It will look not only at current users, but find out what the company can do to attract new riders.
The first public session was held Wednesday at the South Baymouth Ferry terminal from 7 PM to 9 PM.
The second session is Thursday at the Tobermory Community Centre from 7 PM to 9 PM.
Members of the public are strongly encouraged to participate.
An open discussion will follow a short, 15 minutes presentation by CPCS.
A final report is due in the spring.
If the result of the investigation is that ferry traffic will not improve in the short to long term, the survey company will provide ideas on the future direction of the ferry service.