When it comes to preserving Goderich Heritage in the wake of the damage sustained in the August tornado, there's no one-size-fits-all solution.
Council has tried to ease Heritage requirements to facilitate reconstruction.
Insurance companies will not cover the costs of re-creating historical facades, which can run into the hundreds of thousands of dollars.
Councillor Kevin Morrison, chair of the community's Heritage Committee, says businesses that go with "Max Brick" can see substantial savings in the rebuild process.
Morrison came to Goderich Council's last week, showing samples of the new construction material.
He says the brick is slightly larger than "Ontario Brick", the historic material used in building many of the structures in the community.
Its colouration is only slightly off from that of Ontario Brick.
Morrison says Max Brick will be used in the reconstruction of the former Laurentian Bank on the Square.
There are particular opportunities involved in reconstruction of the Coffee Culture site at 56-58 Courthouse Square.
While the new structure will replicate the old building, it will be bigger-- requiring that the owner lease parking spaces from the Town for the additional apartments he is planning to add.
Morrison says Council has instructed Town administration to work with the developer and come up with a lease agreement.