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Thursday, June 23, 2011

Pine River Cheese Recovering

Ripley | by Daryl Morris  

The factory should be fully functional by late July after devastating fire.

Ripley's Pine River Cheese Company is making strides in its rebuilding after a huge fire.

General Manager Vi Jay Kumar says they were able to open the Pine River Cheese Store just before the Victoria Day long weekend.

And he says the factory will be fully functional by the end of July.

Kumar says the plant sustained heavy damage in the September 7th fire, but adds every cloud has a silver lining.

He says when they restart, they will be starting in a facility that is significantly better than what they had before.

And while this numbers sales are way down, Kumar says they are on track to have sales match their 2009 figures in the next year.

By 2012/2013, Kumar says they are projecting fairly aggressive growth, thanks to a number of programs, products and the marketing they have in place.

Another component Kumar highlights with the Ripley facility is a display set up in conjunction with Bruce County Museum and Cultural Centre.

He says they have historical artifacts used to make cheese, a video loop of Pine River's history, and pictures.

And there is a viewing window into the factory to see how cheese is made.

Kumar is hoping this will become a big tourist attraction.


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