It's going to be a group effort to raise money to buy new mammography equipment for the Owen Sound Hospital.
All of the local hospital foundations -- Owen Sound, Southampton, Markdale, Wiarton, Lion's Head and Meaford -- are banding together to raise a total of 1.5 million dollars by November.
Saugeen Memorial Hospital Foundation Vice-Chair Erin Zorzi says the Owen Sound site is becoming known as a cancer centre for the geographical area.
She says the two mammography machines are 17 years old, and one of them has stopped working.
The campaign is already getting a big boost from the Pretty in Pink fundraiser.
Co-ordinator Sylvia Sheard has told Bayshore Broadcasting News that everything they raise this year will go to the Hospital Foundation's campaign, instead of the Canadian Breast Cancer Foundation.
Last year's Pretty in Pink events raised a total of $22,500.
Zorzi says it's critical to get new digital scanners because early detection provides the best chance to treat and beat breast cancer.
Through the hospital's mammography service, about nine thousand mammograms are done each year for patients throughout Grey-Bruce.
You can help out by donating through any of the local hospital foundations.