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Thursday, January 16, 2020

A Tourism Transition in Saugeen Shores

Saugeen Shores | by Megan Johnson  

In 2021 the Town of Saugeen Shores will manage all aspects of publicly funded tourism service delivery

This year the Saugeen Shores Chamber of Commerce will transition out of Tourism.

During the January 13, 2020 Committee of a Whole, Council agreed to a one year lease agreement which will begin a transition of services to the Town of Saugeen Shores.

The Chamber of Commerce will continue to staff the Port Elgin Visitor Centre as well as host events like the Labour Day fireworks, one community Santa Claus parade and manage the Friday night Sunset Piper in Southampton. 

Chamber services will also continue to include managing tourism-focused marketing and promotion for 2020.

Over the past year the Chamber of Commerce has re-aligned its focus as an organization and is no longer interested in delivering tourism service and in 2021 the Town of Saugeen Shores will manage all aspects of publicly funded tourism service delivery.

Saugeen Shores Mayor Luke Charbonneau says, "with these changes to tourism in Saugeen Shores, we are aligning service delivery with the Tourism Strategy, which was received by Council in the fall." 

He adds, "this year will allow for an appropriate transition period while ensuring that this important economic driver is being supported in our community."

The Town's total budget for tourism service delivery is $171,500. The Chamber of Commerce will deliver the services outlined in the agreement at a cost of $121,500 in 2020. The difference of $50,000 will be used to ensure local community events are supported and that the Southampton Visitor Centre remains open.

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