Barrie's premier arena formerly known as the Barrie Molson Centre (BMC) will now be called Sadlon Arena.
Today City Council approved a 10-year naming rights offer from Paul Sadlon Motors Inc. for $170,121 per year, a total of $1,701,210.
"As a business leader in Barrie since 1971, my family is proud to be continuing our legacy of giving back to our community in such a prominent way," says Paul Sadlon Sr.
As part of the naming rights, Sadlon Arena will appear on all signage at 555 Bayview Drive where the existing BMC name exists. All changes to signage will occur as soon as possible.
Sadlon Arena is well-known with an established reputation as the region's premier sports and entertainment venue.
The 110,000 sq. ft arena is home to the Barrie Colts (OHL team) and many other notable entertainment activities throughout the year such as concerts, trade shows and special events.
The arena opened on December 31, 1995 with seating for up to 5,000 and has an annual attendance of over 300,000.