The Saugeen Economic Development Corporation is producing a video designed to attract new immigrants to the Grey Bruce region.
The idea stems from an employer survey in which employers expressed concern about the current labour shortage.
SEDC General Manager Rose Austin says the video will feature key employers highlighting job opportunities and the skill set they require along with what each business and community has to offer these newcomers.
Austin hopes this outside the box thinking will help employers who are struggling with the current labour shortage be able to fill their vacant positions.
She says employers are looking for both skilled trades workers as well as entry level positions.
Austin says if we want to keep our employers in the region, something must be done to ensure they have the labour force they require to remain in operation.
The video should be compete before Christmas, it will then be distributed to refugee and newcomer centers in urban areas including: Toronto, London, Kitchener Waterloo and Stratford.
This video is just the latest step the Saugeen Economic Development Corporation has to support local business and industry.
In May the SEDC hosted a Labour Force Diversification Event inviting those with expertise with foreign labourr to share resources and best practices.
Prior to that the SEDC hosted a bus trip bringing in a number of potential foreign investors to the region to showcase business opportunities which has resulted in a handful of success stories.
The video showcasing the employment opportunities is the natural next step says Austin in an attempt to fill the labour shortage challenge that local employers are struggling with.
The Saugeen Economic Development Corporation is made up of: Brockton, Hanover, Minto, Wellington North and West Grey.