With the closure of the 10th Street Bridge in Owen Sound looming, the city has outlined some plans to help promote the downtown core during the reconstruction project.
Owen Sound's Director of Marketing and Community Relations Brent Fisher detailed the effort to push downtown as a destination during the bridge closure through several communications initiatives at a recent council meeting.
Fisher said the city will utilize signage, billboards, an LED board, posters, social media and event-based marketing to help drive people downtown during the period of disruption.
He said messaging will appear on billboards surrounding the city at Grey Road 18 approaching Springmount, Highway 26 just west of the Billy Bishop Airport and on Highway 6/10 near the Rockford intersection.
The city will also utilize the roadside LED board in Springmount near the Owen Sound Transportation Company and poster spaces aboard the MS Chi-Cheemaun.
Among the city's plans to promote downtown using signage are several messages that aim to be fun in nature, Fisher noted. Some of those will be plays on popular songs such as Call Me Maybe by Carly Rae Jepsen and Old Town Road by Lil Nas X.
Fisher couldn't provide exact dollars on how much is being spent just on the downtown promotion effort, but noted it is included as part of the city's overall marketing and communication budget of $50,000 for the bridge closure.
The bridge is set to close to later this week for the replacement project. It's not expected to re-open until December 2020.