Some challenges have been issued by celebrities taking part in this year's Gran Fondo Lake Huron.
At a special event at Martin's Bike Shop in Southampton, the President of Promation Nuclear Darryl Spector is challenging the local nuclear supply chain groups to put together teams to take part in the August event.
Spector says it's fun and it's something the whole community needs to support.
He says without strong health care and a strong hospital, a community would have trouble growing and moving forward.
Spector is moving up, having done the 30K ride last year, he's tackling the 70K course this year.
On the lighter side, Brian Longmire of 98 the Beach says his challenge goes out to co-host of the morning show Megan Johnson who is joining him on the 30K course.
Longmire says as long as he crosses the finish line before Megan, he'll be happy, adding, he doesn't see a problem with achieving that.
SMHF Executive Director Tracy Murray says it's shaping up to be a banner year with 343 riders registered, which is about double the number registered last year at this time.
Murray says their goal is to raise $150,000 to purchase equipment for the Southampton Hospital, including a new portable ultra sound machine.
Four other celebrities couldn't make the celebrity event.
Canadian Paralympian Josh Cassidy--a Boston Marathon winner--will be in the August 18th event.
Saugeen Shores Winterhawks defenceman Josh Hopkin is challenging other local sports teams to enter a participating group.
Former National Hockey League player Nathan Perrott of Owen Sound will be taking part.
He's now a firefighter and challenges the Saugeen Shores Fire Department to put in a team.
The President & CEO of NPX, a nuclear supplier, Bharath Nangia, has challenged the team at Promation, to try to raise more money than his group will.
This year's Gran Fondo, features courses of 30, 70, 110 and 160K routes and goes August 18th.
Bayshore Broadcasting (98 the Beach & Mix 106.5) is the major media sponsor of the family-friendly cycling event.