Bayshore Broadcasting (98 the Beach/Mix 106.5) is the Offical Media Sponsor for the second annual Gran Fondo Lake Huron.
Bayshore Broadcasting will promote this exciting cycling event to take place August 18 in markets all across South-Central Ontario with broadcast and digital marketing strategies, on-air interviews and contesting.
Saugeen Memorial Hospital Foundation, Executive Director, Tracy Murray says "we're so excited to have our local radio station 98 the Beach supporting our second annual Gran Fondo Lake Huron,".
She adds, "Not only do they get our local riders excited, their eight sister stations will help spread the word about our Hospital's fundraising ride, taking place this August."
Over the past three years, the Light the Way Day Radiothon on 98 the Beach in Saugeen Shores has raised over $200,000 for the Saugeen Memorial Hospital Foundation and are thrilled to continue to support events and initiatives that keep quality healthcare close to home.
Celebrity cyclist and 98 the Beach morning show host Brian Longmire adds "I can't wait to get back on the bike again this year and be part of such an incredible event that not only raises funds for our local hospitals, but promotes healthy living while showcasing our beautiful little piece of the province."