A craft brewer in Goderich says the province's buck-a-beer promise is not realistic for local beer makers.
The plan is expected to lower the minimum price of a bottle or can of beer to $1 from $1.25 by the Labour Day weekend.
Brewers would not be required to charge less.
President and Brewmaster at Square Brew, Alex Menary, says he understands the appeal of cheaper beer, but it is unrealistic for his brewery to sell beer for a loonie.
The move was one of Ford's promises during the spring election campaign, along with a vow to expand the sale of beer and wine to corner and box stores in Ontario.
Menary says a number of corners would need to be cut in order to properly market one dollar beers.
That includes a greater use of corn syrup, and avoiding grains that can add to the price of a brew.
According to Menary, most beer drinkers will fork over extra cash for their beer of choice, rather than resorting to the cheapest drink available.
He points to the small disparity in beer prices, compared to beverages like wine and whiskey, which can vary grossly in their costs.