"Ontario's West Coast" will continue to be the brand of Huron County.
Councillors heard this week from Communications and Marketing Coordinator Scott Currie, who updated officials on the 2018-2019 tourism strategy.
In 2016, Economic Development officials looked at a possible brand change for the region, leading into the 2017 International Plowing Match, in Walton.
Currie confirms to Country 104.9 "Ontario's West Coast" is here to stay.
He says priorities in the updated tourism strategy include an updated web presence, improving wayfinding signage on area roads, and supporting local tourism operators.
That support will come through help promoting business' online presence, adopting Google business listings, and subscribing to travel websites, like TripAdvisor.
Currie tells us public assets, like beaches and trails, will be assessed and maintained to accommodate as many patrons as possible.
Huron tourism officials expect to work with RTO4 (Regional Tourism Organization 4) in continuing work on the Guelph-To-Goderich Rail Trail for the next two years.