Saturday, February 4, 2012

Advertising

We would appreciate your feedback on our services

Bayshore Broadcasting supports Shopping Locally - do you?

Message from the VP Sales and Marketing:

Below you will find general information on advertising with Bayshore Broadcasting.

The Bayshore Broadcasting family of Radio stations are committed to serving and staying connected to our communities. We are all about personality -- engaging and connecting with listeners and the communities we serve. Our clients and partners benefit from custom and targeted marketing solutions making Bayshore Radio the single service solutions provider for advertisers within our market areas.

I would invite you to also click on this link. It is my personal website and I use it to share articles of interest and research on marketing and advertising with Clients like you.

If you have any questions on any of this material, or how we can help you grow your business, please feel free to contact me anytime.

Regards,

Kevin Brown
VP Sales and Marketing
519-376-2030 ext. 243
or e-mail sales@bayshorebroadcasting.ca

Bayshore Broadcasting has a strong commitment to the communities we serve!

We have community support packages available for every budget to heighten awareness of your event and to increase your chances of success.

1) Coming Event and Calendar listings as well as Web listings

2) Non-Profit Group Campaigns

A one-week campaign comprised of...

12 x 10-second Announcements within the Coming Events or Calendar features on Station of your choice.
12 x 30-second commercial messages airing between Noon and Midnight on Station of your choice.
Depending on advance notice.... we may also be able to add ticket giveaways, on-air interviews and additional live ad-libs for your event.

3) Full Station Event Sponsorships (Your Marketing Rep can help you in this regard - just ask!)

Are you looking for success in Business?
Don’t miss today’s most important target …

Statistics on the power and influence of WOMEN in today’s marketplace are astounding and undeniable:

There are 5 distinct groups of Women Consumers

7% are Emerging Consumers.. not working full-time yet but forming key spending habits. 10% are New Earners… with more discretionary income and described as “Canada’s most powerful consumers”. 30% are Mothers with children under 18 whose spending habits have likely changed dramatically due to household demands. They are the Chief Purchasing Officers of their households! 22% are the “Established”… Women 35 to 54 with no young children at home and lots of spending power. 31% are the “Silver Spenders”… Women 55+, who have the highest average income and indulge most in leisure spending. (Globe and Mail)

According to MasterCard Canada and Environics Research Group… 96% of all Canadian Women living with a spouse or partner say they’ve got a say in household spending! 55% say they are the sole financial decision maker. (Marketing Daily)

Women influence 85% of all car-buying decisions! (National Post)

58% of all Canadian Women describe themselves as “spenders” versus “savers”. (Marketing Daily)

According to the latest Ratings,
Mix 106.5, Country 93 and 560 CFOS combined
reach a solid 63% of Working Women!*

(*Radio 2011 Fall 5449 Owen Sound Central Market Females
Hours Worked 1+ CIXK, CKYC, CFOS combined)

Build Your Brand with
Weekly Advertising Sponsorships

Weekly Advertising Sponsorships are often available to help you target consumers through unique Radio features such as "The Georgian Bay Explorer", Talk and Interview segments, Business Reports, Traffic Reports, News and Weather rotations. Your local Marketing Rep will work with you to find the right marketing vehicle for your Business.

We believe that we must truly understand our client’s goals and objectives before attempting to sell them advertising!

It is our policy that a Bayshore Broadcasting Advertising Consultant will interview you to learn about your goals and objectives. If there is a fit… they will customize a marketing campaign designed to address your business goals.

We look forward to working with you!

Open Line Feb 7 Ask the Expert - Chamber of Commerce The Owen Sound and District Chamber of Commerce will talk about its role in the community and our economy.... [details ] 560 CFOS	Georgian Bay Today News Magazine with coverage of news, weather, sports and business, lifestyle notes as well as features and interviews about events in our own backyard. [details ] 560 CFOS	Sportstalk If it's happening in the World of Sports, you will hear about it on Sportstalk. Featuring Local and International Sports Interviews as well as your Saturday Morning Scoreboard and the Fabulous Roundtable. If it's Sports...it's on Sportstalk!! [details ] 560 CFOS
Twin Lakes Today An hour of informative and lively discussion on the topics of the day affecting Orillia and the Twin Lakes region. [details ] Sunshine 89.1	Georgian Bay 2 Day What you need to know about life in The Beach, Collingwood and Clearview [details ] 97.7 The Beach	Final Word Tune in each afternoon at 5:40pm for the "Final Word" on a major topic of interest to you, whether a local issue or something on the other side of the World. [details ] 560 CFOS